Entry 2:

Examples:

http://www.youtube.com/watch?v=WIvmE4_KMNw 
The Girl Effect

This PSA showed that you don't really need any fancy pictures/footage to get a point across. The text that was used did not change the font either. By using text for the PSA, the video was straight forward and simple. 

https://www.youtube.com/watch?v=OT8lw1Rl-WM
The Empty Seat

It was really clever how this PSA showed the growing rate of suicide. The video showed common activities that are taken place in a High School, like people in playing a band or in class. In every scene, there was always someone missing. The missing places were teens who have committed suicide.
 
The article:

The KAB points out that it is important to show relevance to a mass audience and importance to the target audience. This is a good tip to keep in mind when I am making my PSA, because then it will serve as a guideline to the script. Also it is important to keep in mind that the goal of a PSA is to get someone to take action, and not to talk about an organization. 

My PSA:

The PSA that I will be producing will emphasize on the statement that beauty is everywhere and is not exclusive to advertisements. I plan on using texts to get my message across, but this idea may change in the future. I most likely will be making a video, but I am also open to the idea of a poster.